Visualizing Heritage: Culturally Accurate Storytelling in Pakistani Mythology and Folklore

Abstract

The research recognizes the power of visuals and imagery in storytelling and acknowledges the importance of cultural accuracy in portraying mythological and folkloric elements. By employing culturally appropriate visuals, this research seeks to foster a stronger connection and familiarity between artists, storytellers, and their audience, ultimately reinforcing cultural identity and shared values in Pakistan. Secondary data collection methods, including the study of books, publications, online forums, and articles, have been utilized to gather a wealth of information. This data serves as a foundation for the creation of culturally significant characters and informs the overall design process. By leveraging these visuals in creative industries, the project highlights the potential for economic growth through culturally inspired products and media.